Tracking & Attribution Infrastructure: Meta says 20 leads.
Your CRM shows 16.
The gap hides in a layer nobody owns, and the ad algorithm is learning from numbers you don't trust. I find the cause and build the tracking layer that feeds real sales back to Google and Meta, so your campaigns find customers, not just form fills.
For lead-gen businesses spending real money on Google and Meta ads, with a CRM that's supposed to agree with the ad platforms.
Tracking & Attribution
Server-side GTM, Meta CAPI, and Google offline conversions, built so your ad platforms see the full picture.
CRM Automation
Make.com and n8n pipelines that route leads and closed-sale data where it needs to go, without manual work.
The platforms the work is actually built on.
My process
Diagnostic Audit
I map where your data is breaking: mismatches between Meta, GA4, and CRM, deduplication errors, attribution gaps.
Infrastructure Design
I design a GTM container and DataLayer structure that fits your CRM and ad platforms specifically.
Implementation
Server-side GTM, Meta CAPI, Google offline conversion tracking, and any automation pipelines between systems.
Revenue back to ad platforms
CRM closed-sale data routes back to Google and Meta so the algorithms learn from actual buyers, not just form submissions.